OUR APPROACH
Less guessing. More understanding.
Swing Evaluation helps golfers notice meaningful patterns, understand their game in plain language, and connect that understanding to deliberate practice.
Why we’re building it
Golfers have more swing tips, equipment information, and performance data available than ever. What’s often missing is a way to connect that information to their own game and decide what deserves attention first.
Swing Evaluation starts with a different question: What does the golfer’s ball actually do? From there, we can begin organizing observations, goals, priorities, and practical next steps.
Grounded in fitting and instruction
The platform is informed by Jonathan Kaye’s experience as a PGA of America Associate, golf club fitter, and instructor. That practical background shapes our focus on ball flight, equipment fit, scoring, and purposeful improvement—but this is a platform designed for golfers everywhere, not a website for one instructor’s lesson calendar.
What we believe
Understand before you change
A clear observation is more useful than a quick assumption. Golf shots are clues, not instant diagnoses.
Progress should be personal
Your goals, experience, time, and resources should influence the work you do next.
Free education matters
Useful explanations, visual learning tools, and drills should not all sit behind a paywall.
Technology should clarify
Data and visuals can make golf easier to understand when they are explained honestly and without false precision.
Where we’re going
The free Swing Evaluation is the beginning. We’re developing a public tools library, educational content, thoughtfully selected equipment, and Golf Locker—a future home for personalized practice plans and long-term progress.